If your intent is to have an online business that successfully uses search marketing, then you must comprehend social signals.
This term will be utilized too much within this year. This due to the fact that it is gaining in importance. Google is watching your site very closely for the social media signs of life. They want to see people staying on your site and sharing your content via social media. Then, they're factoring that into their algorithm to decide where you rank.
Learn as much as you can about Open Graph markup and you can leverage this to get your brand out there. This is a old concept, but it can be used for what is being done now. Markup, which can be compared to HTML, must be put on your webpage. You can give things such as your pictures, pages and URL various meta data descriptions. Then it is possible for you to leverage widgets more often for social media. A site like this will be more social signal friendly. You want to have as many resources in place so you can gain as much advantage as is possible.
If you have a larger website, it will be difficult to get people to go into your internal pages. This is the purpose of using social signals. Also, make use of inner backlinking with your content. There are several ways you can approach this including new plugins that automate internal site linking. But make sure that you do not do anything that will increase your load time.
Facebook and Twitter can be leveraged for this purpose. A lot of websites like to make use of ads to get more social traffic to come to the website. But be sure your targeting is spot on so you avoid wasting time and ad spend.
While infographics are still in their infancy, you should still try to figure out if you can take advantage of them. Do a little bit of brainstorming (both on your own and with others) and try to figure out some goals. These are social goals but also naturally will be marketing and advertising goals, as well. It's best, though, to focus on the social because those create more of a drive in you. You should include language in your objective for how you are going to actually meet those goals. You can write down who the movers and shakers are in your industry and then watch what they do. Competitive intelligence gathering like this can give you all sorts of information. Once that is done, then you simply apply it to your business and make sure it fits.
Even though you do not want to lack for anything, but this is especially the case when it comes to online marketing. Social signals and SEO is not that hard to put together. Basically, it already exists. Learn how to use them to your advantage. Work at a steady pace and don't attempt to tweak too many things in a short amount of time.